After years of sharing my work under the name MatthewPhotographs, I’ve decided it’s time for a change. As of today, I’m rebranding to MatfromNi—a fresh identity that better reflects who I am and where I’m headed.
Why the change?
MatthewPhotographs was the beginning of my creative journey—focused mainly on landscape photography and showcasing the beauty of nature through my lens. It served me well and helped build a foundation I’m proud of. But over time, I’ve grown as a creator. My interests have expanded, and so has the type of content I want to share.
The name MatfromNi feels more personal and authentic. It’s casual, straightforward, and rooted in where I’m from—Northern Ireland. It reflects me not just as a photographer, but as a creative person with varied passions, from photography to gaming, fitness, and more.
What’s changing?
Only the name. I’m still the same creator, sharing the same style of content, just with a broader perspective and a more flexible brand that gives me room to grow.
- You’ll still see stunning landscapes and photography work.
- I’ll be sharing more of my personal journey—behind the scenes, gym progress, creative experiments, and maybe the occasional gaming moment.
- The tone will be a bit more relaxed and real—less formal, more me.
What’s next?
This rebrand opens up a new chapter. Expect more consistent content, new projects, and maybe even some exciting collaborations down the line.
To everyone who’s supported MatthewPhotographs over the years—thank you. And to those just discovering MatfromNi, welcome. Let’s see where this road leads.
Stay tuned and stay creative,
Mat
